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1. Good News | EDM Marketing Beginners Guide to Avoiding Pits
Good News | EDM Marketing Beginners Guide to Avoiding Pits EDM (Electronic Direct Mail) marketing, also known as email marketing, is a highly cost-effective promotion method. In independent website marketing, EDM marketing can not only improve sales conversion rates, but also help segment customers, shape brand image, conduct user research, establish customer loyalty, and guide users to settle into private domain traffic pools. The following is an introductory guide to EDM marketing and suggestions for avoiding pitfalls:
1. The main content of EDM marketing is to subscribe and attract users through subscription forms such as discounts, coupons, free resources, or gifts, usually in the form of pop ups, spinning wheel draws, etc. The outstanding pop-up subscription rate is usually around 3% -5%. Footer subscription bar: Although exposure and conversion rates are relatively weak, it is still a necessary way to attract traffic. Automated email flow welcome flow: Introduce the brand, product advantages, shopping protection policies, etc. to new subscribers, establish user awareness, and dispel customer doubts. Abandoned purchase flow: To recover the loss of abandoned orders during checkout, the abandonment rate of independent websites is usually 70%. Abandoned purchase flow can recover 3% -14% of the loss. Abandon browsing flow: Provide personalized recommendations to customers who have recently browsed products but have not purchased them, gradually converting them into potential customers. Thank you flow: Send a thank-you email after the customer completes the order, establish customer loyalty, cooperate with cross selling, attract consumer attention to brand social media, etc. Event marketing emails, in addition to automated flow emails, are marketing emails used for event promotion. The content is not limited to promotional activities, but can also promote user conversion through diverse content, help users understand brands and products, and optimize services, develop new products, etc. through user research.
2. Common misconceptions and pitfalls in EDM marketing: Not using a dedicated brand sending domain. Misconception: Personal email addresses registered casually lack professionalism and do not have a dedicated brand sending domain, resulting in low email reach and high spam complaint rates.
. Suggestion for avoiding pitfalls: Use a dedicated brand to send domains and configure DNS records, DMARC, etc. in the server backend to improve email delivery rate and professionalism. Without user and content segmentation, there is a misconception of bombarding users with emails: sending homogeneous emails to all customers without marketing strategies, and sending a large number of high-frequency promotional emails. Suggestion for avoiding pitfalls: Segment based on user attributes and behavior data, develop personalized marketing strategies, and avoid indiscriminate email bombardment of users. Misconception of buying a large number of email addresses for mass sending: Buying a large number of email addresses from external channels for mass sending may seem to increase the target audience, but the actual effect is not good. Suggestion for avoiding pitfalls: The core of EDM marketing is to convert precise target customers. Purchasing email not only violates regulations such as GDPR, but may also lead to low email reach and damage to IP reputation. Users ema